Care that Counts
Impetus Animal Welfare helps industry and organisations build safer, kinder, high-performing livestock systems. Through verified training, culture transformation, and practical welfare technology.
“We make livestock welfare easy for business and industry”
What We Do
We help organisations turn good intentions into measurable welfare outcomes. Our work focuses on three interconnected areas:
1. Verified Training Systems (VTS)
Evidence-based training and assessment that ensures staff have the skills and confidence to care well.
2. Culture of Care Assessments
A whole of organisation framework that shifts from assessing compliance to improving outcomes for animals and people through improved business culture.
3. Practical Monitoring & Welfare Technology
Validated sensor and data tools that support better decisions, safer workplaces, and higher welfare standards.
Why it matters
Better animal care isn’t just an ethical responsibility, it’s a capability.
Every day, frontline workers make decisions that affect welfare, safety, and operational performance. Most want to do the right thing but lack the tools, training, systems, or support to apply best practice consistently.
The result is avoidable stress, inconsistent outcomes, and missed opportunities for improvement across the value chain.
We help organisations close that gap.
Our Approach - Care that Counts
There’s no shortage of care in the livestock sector. What’s missing is the ability to translate that care into consistent, reliable, measurable action.
Care that Counts means:
Skill you can verify
Systems you can trust
Culture you can feel
Outcomes you can measure
It’s not about compliance.
It’s about capability, confidence, and continuous improvement.
Impact Snapshot
Our impact so far:
5 businesses using replacement models and training packages
2 abattoirs monitored 24/7 for objective outcomes
3 companies supported for WelfareTech innovation across processing and live export
Measured improvements in workplace culture, safety, and welfare consistency
Partner With Us
Together, we can build a safer, kinder, higher-performing livestock sector.
Whether you're an industry operator, researcher, funder, or technology collaborator, your partnership helps drive meaningful, measurable welfare improvements.
We are also looking for sponsors to accelerate our innovation programs and impact.
Want to have a yarn?
Book a call to talk to us about how we can support your business, how you can do research with us, or to understand more about our innovations.
More information on how we work
Our mission is to make animal welfare easy for businesses and industry.
People will continue to eat meat. For us it is not about the system being broken—it’s about making sure every animal in the system can have a better life today.
We’re pragmatic: we’re not just researching or advocating, we’re actually implementing.
And if we get this right, we can create solutions the whole industry adopts.
We are a not-for-profit charity (ACNC registered) and for-public-good organisation.
What Makes Us Different
About Impact, Not Profit: All funds and rewards are mission-locked for animal welfare. All profits go back into whatever is next.
Empowered Researchers: You own your ideas and gain recognition for impact.
Fractional Revenue Model: Modest, capped revenue thanks to those who make solutions possible (researchers, funders, in-kind partners).
Transparent and Collaborative: We report impact, progress, and learning openly.