Improving transport, movement and slaughter for livestock throughout the Asia-Pacific region.

Who are we

Technical, Commercial, Experienced

Working hand in hand with governments and commercial companies throughout the supply chain to create an impetus for large scale reform of the abattoir sector in Asia-Pacific.

Impetus is founded by a veterinarian and commercial animal welfare expert both with strong technical and hands-on experience in animal welfare in the region. There is a combined experience of 16 years working intensively in Southern Asian farms and abattoirs in cattle and pig production and processing. Both founders hold a Masters in International Animal Welfare Ethics and Law at the University of Edinburgh. The combination of academic, practical, and commercial experience is rare in the animal welfare space. Impetus will work with any party, be it government, academic or commercial who are willing to support positive change for animals in the region.

By leveraging a broad network of supportive associates across the region Impetus will help activate, support and enable a movement of improvement. Together we can improve the plight of commercially farmed animals today.

What we do

Impetus Animal Welfare is a not-for-profit with the purpose of preventing or relieving the suffering of animals

Abattoirs are a key component in the life cycle of production livestock, and areas of significant risk to animal welfare. Poor slaughter and handling practices at the abattoir can result in exceptionally poor animal welfare.

Consolidation through competition

Support commercial abattoirs to evolve and in the process consolidate large volumes of livestock movements through high animal welfare supply chains

No animal left behind​

Leverage proven intervention strategies to drive positive change at the traditional abattoir level

Raise the standard​

Support large commercial businesses through their development cycle, embedding improved animal welfare practices at every step

Impetus subscribes to effective altruism principles and aims to achieve the most positive impact possible with the resources available. The team is particularly committed to short-term, high impact intervention strategies, which can positively affect animals currently in the livestock production system.