Impetus is founded by a veterinarian and commercial animal welfare expert both with strong technical and hands-on experience in animal welfare in the region. There is a combined experience of 16 years working intensively in production, transport and slaughter of cattle and pigs. Both founders hold a Masters in International Animal Welfare Ethics and Law at the University of Edinburgh. The combination of academic, practical, and commercial experience is rare in the animal welfare space.

Impetus will work with any party, be it government, academic or commercial who are willing to support positive change for animals in the region.

By leveraging a broad network of supportive associates across the region Impetus will help activate, support and enable a movement of improvement. Together we can improve the plight of commercially farmed animals today.