At Impetus, we are committed to ensuring that animal welfare is prioritised throughout the entire supply chain—from the farm to the table. Our initiative, ‘Eat Well, Feel Good’, helps meat eaters feel confident about their choices by promoting ethical consumption and prioritising the welfare of livestock.

Eat Well, Feel Good – Fostering Meaningful Change

We drive change by delivering research, practical support, and innovative solutions, while enhancing the visibility of animal welfare to empower better decision-making. Through these efforts, we help ensure that every step in the supply chain meets the highest standards of care and accountability.

Ways You Can Support Our Mission

Your support enables us to continue improving animal welfare through research, education, infrastructure solutions, and industry collaboration. By contributing, you help us make a real difference for animals and ensure that ethical practices become the standard.

Make a Donation

Your donation, no matter the size, helps us deliver practical animal welfare solutions and make meaningful improvements across the supply chain. Your contribution enables us to provide the tools and guidance needed to reduce risks, solve challenges, and promote responsible consumption.

Donate now to support our ongoing efforts.

Leave a Gift in Your Will

By leaving a gift in your will, you create a lasting legacy that helps safeguard animal welfare for generations to come. Your support will allow us to continue delivering practical solutions, advocating for ethical practices, and making welfare visible where it matters most.

For more information about leaving a gift in your will, please contact one of our team directly or email admin@impetusanimalwelfare.org.

Together, we can create lasting improvements in animal welfare. Your support ensures we can continue helping producers, retailers, and consumers work towards a more ethical and sustainable future for animal production.