At Impetus, our purpose is to support and enhance animal welfare throughout the supply chain by working closely with key industry stakeholders. Our team brings extensive expertise in animal welfare, compliance, infrastructure design, and training. We collaborate with farmers, transporters, feedlot operators, processors, government agencies, and other industry partners to help reduce risks before they escalate, respond effectively to challenges when they arise, and shape policies that drive sustainable outcomes.

Our services are designed to mitigate risk, improve conformance and create better outcomes for all involved in animal production and processing. Whether it’s preventing potential issues, resolving operational challenges, or ensuring best practices, we provide the tools, knowledge, and support required to build and maintain high standards.

Our Service Offerings

Performance Monitoring

• Through our partnership with Argus, we harness the power of AI to provide continuous 24/7 monitoring. This enables early identification of issues and helps maintain welfare standards in real-time.
• Carrying out on-site visits, observations, and interviews to provide a comprehensive, real-world assessment that extends beyond standard audits, enabling us to thoroughly understand operational dynamics and challenges.

Research

• Conducting applied research to develop practical animal welfare solutions.
• Collaborating with universities, industry, and research bodies to generate insights that shape policies and practices.
• Evaluating the effectiveness of welfare interventions to ensure sustainable improvements.

Training, Education, and Behaviour Change

• Designing and delivering custom training programs tailored to different roles across the supply chain.
• Providing HR training focused on hiring for the right skills, attitudes, and behaviours that align with welfare principles.
• Partnering with Integrax to measure the impact of training at the individual level, ensuring sustained behavioural change.

Infrastructure Review, Design, and Advice

• Reviewing and optimising existing infrastructure to align with welfare goals.
• Advising on the design of new facilities to meet regulatory and welfare standards.
• Providing expert recommendations to improve workflows and minimise welfare risks.

Compliance and Conformance Advice

• Developing and updating SOPs, work instructions, and workflows.
• Identifying and resolving compliance issues efficiently to avoid operational disruptions.
• Guiding organisations on how to understand and meet relevant animal welfare standards and regulations.

Animal Welfare Advice

• Providing tailored policy advice on animal welfare management across the supply chain.
• Assisting organisations in aligning operations with evolving industry standards and expectations.
• Offering expert guidance on integrating welfare considerations into business decisions and long-term strategies.